Friendly Collective is a creative brand and multi-media studio built to give independent artists a platform to share their work, grow their audience, and build careers.
We started with a simple idea: every artist deserves access to professional-quality media support, not just the ones with major-label backing. And so we built the thing we wished existed in our own careers. From live sessions to industry education and on-the-ground community experiences, our work exists to remove the barriers between great art and the audiences it deserves.
We're not chasing the next big thing. We're building the space where the next generation of artists, labels, and creative partners want to spend their time: with friends.
What we do
Based in DENVER. Building everywhere.
Our programming runs like a media network for independent music. Recurring series, a variety of touchpoints, & plenty of opportunities for artists, brands, and partners to plug in. Each series is built to give artists a different angle of representation, and every episode adds to a growing library of work that exists in service of the artists that we curate.
The Sit Down is our flagship live performance series. Built in the spirit of Colors Studios and On the Radar, but with our own point of view. The Sit Down is where independent artists get the kind of presentation typically reserved for major-label rollouts.
Run It Back is where artists show their talent alongside music that’s made an impact. Artists pick a song that meant something to them growing up and write an original verse over it. It's the series that tells you who an artist is by showing you what they came up on.
Live Room is a studio session series for DJs. They curate the sound, we handle production. Created for DJs who deserve a stage that feels like home.
Who we want to work with
We partner with independent artists, labels, venues, and brands that want to invest in the next generation of music the right way. Our content platform comes with a built-in audience, ongoing artist relationships, and a calendar of recurring touchpoints that partners can plug into directly. Sponsorship, presenting partnerships, custom content, label campaigns, brand integrations, all on the table.
If you're building something for the next generation, you're our people. Reach out so we can chat!